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Clients & Brands
Consumer - Wet'n Wild Water Parks, Universal
Studios, Fox Home Video, Paramount Pictures, Partnership for a Drug-Free
America, RYOBI Tools, Poulan Chain Saws, Weed Eater Outdoor, Frigidaire, GM
Parts, Volvo, Harley-Davidson, Sealy Mattress Company, Honeywell Anso-Nylon,
World Kitchen
Business-to-Business - Wilsonart, Bell Helicopter,
Building Materials Group, VT Industries, American Standard, Volvo Trucks, Renew
DataTelecom & Technology - Southwestern Bell
Telecom, GTE Wireless, Sony-Ericsson, NOKIA, Motorola, IBM, Docutel-Olivetti,
Texas Instruments, BOXX, Adobe Software, AMD, Motion Computing, Super Circuits
Medical - Pharmacia, Emergency Service Partners
Associations - National Kitchen and Bath
Association, American Woodworkers Association, National Association of Home
Builders Accomplishments
Developed an integrated marketing campaign to
re-position a consumer hard goods product that delivered a higher price point
while it increased
sales 600% in one season. (Initial factory run of 5,000
units increased to over 60,000 units sold
in 4 months).
Won and managed a multi-million dollar global
account for a $90-million ad agency.
 Led a marketing team that more than doubled
season pass sales (in season) for a "Top-10" theme park with a
resident direct mail program. Program expanded to parks in Orlando, Dallas, and
Las Vegas and set season pass retention records in each market.
Created, tested, sold and successfully
implemented a one-to-one telemarketing concept that delivers greater than 10%
return on business-to-business cold-calling programs.
Won a multi-million dollar media management
contract with a global auto parts leader.
Supervised a product launch that was so
successful the company captured category leadership from the perennial leader
with a one-year increase of two market share points.Developed $100,000/month incremental revenue
channel while cutting costs 40% by establishing a consulting practice and
consolidating offices at a media company.
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